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Welcome to our blog
We love to write short articles to help bring to life real world problems and challenges. Let us know what you think and if you have any questions please ask us!
Perhaps you would like to write a blog and have it featured here, if so, just get in touch.


VAR: A System Problem?
VAR, or Video Assistant Referee, was introduced to help match officials identify and correct significant errors during a game. The intention was simple enough: use technology as a barrier against decisions that were missed or clearly incorrect. A fair aspiration. Yet, several years after its introduction, controversy appears to be just as common as ever. Every disputed penalty, offside or red card quickly becomes a debate about whether specific referees have performed ade
Ben Whitworth
Sep 156 min read


Human Factors and Theme Parks
Who doesn’t enjoy going to a theme park? I certainly do and always have. Even from a young age, the excitement of being plunged into a fully immersive experience captivated me. I loved the lands and park sections that were created, the attention to detail, and how much effort went into creating something that was focussed entirely on ‘fun’. At least on the surface. Of course, what sits behind these make-believe worlds is anything but simple. A modern theme park is a complex
Ben Whitworth
May 133 min read


Technology - The Hidden Danger
Many of us won’t remember a time when you could meet friends, have dinner with family or quite frankly go anywhere without at least one piece of technology joining you on the table, ready to alert you instantly to the latest development through an array of appealing notifications. Society is well and truly addicted to technology. While a version of this has been true for some time, the connected world is now permanently attached to our lives. We wear smart watches and have sc
Ben Whitworth
Mar 205 min read


An obsession with technology? An ergonomic conundrum.
I recently took delivery of a new electric vehicle (EV). This model is extremely minimalist, choosing to place almost all vehicle...
Ben Whitworth
Sep 5, 20245 min read


The Five Second Rule
Have you have heard of the five second rule? This is a ‘rule’ occasionally used by parents to justify not throwing items of food away...
Ben Whitworth
Sep 5, 20243 min read


Integrating Human Factors - a challenge
When integrating Human Factors into organisations or projects, it may not be uncommon to experience resistance, alternative views and a...
Ben Whitworth
Sep 5, 20243 min read
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